Will Meghan Markle Help Increase Lab-Grown Diamond Sales?

Posted by JewelryKind

With her cross-continental influence, it’s no surprise that Meghan Markle has been known for increasing sales for various clothing and accessory lines she’s worn in the public eye. But sales might not be the only thing she’s sparking. At an appearance in early January of 2019, Markle was seen sporting a pair of gorgeous Kimai lab-grown diamond ear climbers. But the question now stands, will this just create a bump in sales for lab-grown products…or will this start an even bigger conversation about the future of the diamond industry?

Meghan’s Fashion Influence

The effect that Meghan Markle has had on people throughout the US, the UK and all over the world has already been incredible. Not only is she a former actress turned Duchess who spends her free time supporting local charities and helping to make an impact on our world, but she’s a walking, real-life model of the fashionable elegance so many young women aspire to have. And, her influence on the fashion industry has not gone unnoticed. In fact, Elle Magazine has even dubbed this staggering impact, “The Meghan Effect”.

“In the lead up to her wedding, economists at Brand Finance forecasted that Meghan would inject £150 million into the British economy as consumers attempted to copy her style,” says Elle Magazine.

But Markle doesn’t just stick with a high-end wardrobe 24/7. She’s known for wearing much more affordable brands, such as J Crew and Jigsaw, and bringing light to sustainable fashion brands, such as Kimai.

It’s no surprise that the royal wedding had influence on website traffic and searches for Claire Waight Keller and Stella McCartney — the two women who each designed one of Markle’s wedding dresses. Not to mention, plenty of individuals searching for a designer dupe of each gown. But, even an appearance at a charity performance of Hamilton sparked an 800% increase in the UK for searches of black tuxedo dresses.

Lab-Grown & The Diamond Industry

With so much talk around what Meghan is wearing, it’s no surprise that her non-profit outing to Smart Works has sparked a lot of conversation about her lab-grown diamond earrings. But, these earrings have the power to do more than just increase sales. Although the other outfits that Meghan has worn since becoming a royal have sparked conversation, these earrings have the power to spark change.

Lab-grown diamonds, also known as man-made diamonds, are on the rise. Grown in a similar way to the diamonds found in the earth — high heat and high pressure — these stones are made in a lab by scientists. The result? A diamond with the same chemical, physical and optical makeup as a mined diamond. But the true beauty of these stones is that they’re ethically sourced, environmentally-friendly and 20-30% less expensive than mined diamonds.

Even before Markle graced us with her lab-grown jewels, these diamonds were starting to take off. In the past 3-4 years, production of lab-grown diamonds have increased from around 300,000 to 2 million. And this success isn’t predicted to slow down. In fact, 70% of millennials — some of the biggest proponents of lab-grown diamonds — would consider purchasing a lab-grown diamond. But, companies like Clean Origin are not surprised by these numbers.

“Lab-grown diamonds are the future, “ says CEO, Alexander Weindling. “There’s just no longer a need to continue the destruction and danger that mined diamonds create. We’re very excited to see that Meghan Markle is supporting and promoting the future of the diamond industry.”

The verdict might still be out on whether or not Markle’s appearance has raised sales across the lab-grown industry. But, one this is for sure…she’s definitely ignited an important conversation.


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