Things to Consider When Buying Diamond Jewelry Online
In today’s digital era, it seems like people are buying everything online. When people are buying everything from clothes to glasses to medical equipment on the ‘net, jewelry hardly seems like a risky purchase. In fact, purchasing jewelry online can be even better than going to your local jewelry store! Prices are often way better online, since merchants don’t have to pay all the overhead and labor associated with running a physical store. Additionally, you can save time, energy, and gas money while simultaneously browsing multiple stores’ inventories in your pajamas. There are some caveats to buying jewelry online, however. Know what to expect, for better or worse, and you’ll be a much savvier shopper.
It is true that prices tend to be lower online than in brick-and-mortar shops, but keep realistic expectations for your purchase. If it seems like it’s too good to be true, it probably is. Comparison-shop at several different websites and get an idea for what a certain type of piece is going for. Keep in mind that many dishonest jewelers will use deliberately vague terms to swindle naive shoppers out of their hard-earned cash without actually lying to you. Always choose a diamond over a “stone” or “gem” unless you’re certain the seller is reputable. Better yet, find out the carat rating of the diamond. When in doubt, your best bet is to call or email the seller for confirmation that the diamond is genuine. Any good jewelry merchant should have reliable contact information and be able to respond to your questions in a timely fashion.
When buying jewelry anywhere, be sure to find out whether the carat rating is for each diamond or for the entire piece/set. For example, diamond earrings or rings that feature one large diamond and several smaller ones might list the total diamond weight, rather than the weight of the largest stone. If you buy a 1 carat diamond ring, you may get a 1/2 carat center diamond with 8 tiny 1/16 carat diamonds around it! Earrings are often sold by total diamond weight, so 1/4 carat diamond earrings might be 1/8 carat each.
Sometimes, despite your best efforts, you might get low quality jewelry. One of the most common scams is receiving “solid” gold or silver that is low quality or plated, receiving poorly cut diamonds, or receiving cubic zirconium instead of a genuine diamond. The best way to know for sure that your jewelry is as advertised is have a local expert examine your pieces. They may charge a small fee for this service, but the peace of mind is well worth it. Once you’re sure that your jewelry is exactly what you thought it would be, you can shop more confidently at that same online retailer.